Fall, also known as Fall Is Just Something That Grown-Ups Invented, is the seventh branding of Cartoon Network that began airing on September 14, 2007, succeeding the Summer 2007 era. "We're on it" was their slogan of the rebrand. The era ended on July 13, 2008, with the Noods era replacing it.

Bumpers

The branding for this era featured real-life kids, and a general "indie"/"back to school" aesthetic. This era was created and produced by Shilo Designs. The theme song for this era (entitled "Fall Is Just Something That Grown-Ups Invented") was performed by The Hives.

Programming

During this era, Cartoon Network began transitioning away from older original shows such as The Grim Adventures of Billy & Mandy and Codename: Kids Next Door, and into newer shows such as Chowder and Flapjack which would go on to define the Noods era. This era would continue to push live-action; Out of Jimmy's Head, the network's first live-action original series, premiered on the same day the era began. Interactive programming block Master Control replaced Miguzi, while The Cartoon Cartoon Show and The Top 5 had ended by the end of the era.

• Ed, Edd n Eddy
• Codename: Kids Next Door (ended January 21, 2008)
• The Grim Adventures of Billy & Mandy (ended November 9, 2007)
• Foster's Home for Imaginary Friends
• Camp Lazlo (ended March 27, 2008)
• My Gym Partner's a Monkey
• Ben 10 (ended April 15, 2008)
• Squirrel Boy (ended September 27, 2007)
• Class of 3000 (ended May 25, 2008)
• Out of Jimmy's Head (premiered September 14, 2007 and ended May 29, 2008)
• Chowder (premiered November 2, 2007)
• Transformers: Animated (premiered December 26, 2007)
• Ben 10: Alien Force (premiered April 18, 2008)
• The Marvelous Misadventures of Flapjack (premiered June 5, 2008)

Icons

A scribbled version of the Cartoon Network logo, similar to the Yes! era variation.

Golly Gopher (Out of Jimmy's Head)

Eddy (Ed, Edd n Eddy)

Billy (The Grim Adventures of Billy & Mandy)

Lazlo (Camp Lazlo)

Scooby-Doo (Scooby-Doo)

Chowder (Chowder)

Rodney J. Squirrel (Squirrel Boy)

Ben Tennyson (Ben 10)

Courage (Courage the Cowardly Dog)

Movie projector (Movies)

Johnny (Johnny Test)

Mummy of Ankha (Goosebumps)

Littlefoot (The Land Before Time)

Young Scooby (A Pup Named Scooby-Doo)

The stylized Cartoon Cartoon logo (The Cartoon Cartoon Show)

Bloo (Foster's Home for Imaginary Friends)

Jake Spidermonkey (My Gym Partner's a Monkey)

Chris McLean (Total Drama Island)

Aerrow (Storm Hawks)

The Master Control logo (Master Control)

Jerry Mouse (Tom and Jerry)

Pikachu (Pokémon)

Omi (Xiaolin Showdown)

Robin (Teen Titans)

Nigel Uno (Codename: Kids Next Door)

Optimus Prime (Transformers)

George (George of the Jungle)

Chuckie Chan (Chop Socky Chooks)

CN Video Bar Icons

Trivia

• This era is the last to be greenlit under Jim Samples. Stuart Snyder extended the period of the branding, as he was busy planning the Noods rebrand for the following year.

• Before his departure, Samples explored the idea of a potential late 2007 rebrand, where CN would compete directly more with other kids' networks by having more live-action programs with "cartoony" elements. This included a proposed new logo featuring a green, long-shadow text design (created by Owen the Owen). These plans never came to fruition.
• The first program to air under the Fall era on September 14, 2007 was Transformers: Cybertron, and the last program to air under the era on July 13, 2008 was Ben 10: Alien Force.
• At the beginning of this era, the on-screen logo was the same as the one used during the Yes! and Summer 2007 eras (they also included another screen bug that was animated, and was interchanged with the previous one), but in January 2008, a gray, transparent on-screen logo was introduced and used for the rest of the era.
• Due to the City era lasting until August 2010 in Latin America/Brazil, the Fall era, along with the Yes! era, were never brought over to Latin America itself. In fact, they are the only Cartoon Network eras never to be brought over to that country.
• One of its bumpers was also used as a production card for Cartoon Network Studios (alternative to the 2007 Ben 10 variant) at the end of Ben 10: Race Against Time (see: https://www.youtube.com/watch?v=FdIs-sGYjFE at 3:00-3:02).